Multi-Brand Operator Signs 10-Unit Deal with Big Blue Swim School

Sport Clips and Signarama multi-unit franchisee Cheston Syma has inked a new 10-unit development agreement with Big Blue Swim School. Syma and his investment partners, JDA Advisors, LLC and Girish Capital, are now set to open 10 of the brand’s pools in the Houston area over the next seven years.

Syma, JDA Advisors, LLC, and Girish Capital, have multi-unit, multi-brand experience with brands such as Sport Clips, Signarama, and Tommy’s Express Car Wash.

“With Big Blue, the size of the pool and their proprietary technology created a competitive advantage over other swim schools,” said Syma. “When researching, we didn’t find any other brands with such a strong technology focus, creating a major draw for consumers, especially as the younger generation starts having kids and families.”

Girish Capital’s Setul Patel added, “The health and safety aspect of the Big Blue concept was a primary selling point for me, as I’ve dealt with drownings and near drownings, which is devastating. If we can do anything to prevent those tragedies, we absolutely should.”

Big Blue Swim School operates in the $3 billion learn-to-swim industry and now has 11 units sold in the Houston market.