Q4 | 2015

Unveiling the 2016 Annual Franchise Development Report

Virtual Issue

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FEATURE

11 Brands!: Orchestrating The Dwyer Group's Marketing Charge

Fresh-Baked Approach: We take our Pretzels Seriously, not Ourselves

Here Comes Gen Z!: Meet the next wave of Customers and Employees

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STAR Awards: Honoring the best in Franchise Recruitment

When it comes to being a "STAR" franchise development player, the best keep winning--and they keep working to get better.

Helen Bond

Change Agent: Making the World a Better, Cleaner Place

Jonathan Barnett has a portfolio full of ideas and plans for his expanding the Oxi Fresh Carpet Cleaning brand.

Kerry Pipes

CMO Roundtable: Changing your Marketing Strategies and Tactics for 2016

From a strategic perspective, we will be looking to connect with our customers in a more personal way to help strengthen repeat business.

Franchise Update

Managing International Leads: There's More to it Than You Think

It is the dream of many franchisors to take their concept into other countries. As in the U.S. and Canada, the lifeblood for expansion is generating leads from various sources, processing them, and signing a franchise agreement.

William Edwards, Michelle McClurg, William Gabbard, and Shanna Aldridge

Cleaning Up: Dan Tarantin has Chem-Dry and N-Hance on the Fast Track

Dan Tarantin is president and CEO of Harris Research, franchisor of Chem-Dry and N-Hance Wood Renewal. Chem-Dry, founded in 1977, is a carpet and upholstery cleaning brand with more than 3,500 locations in 50 countries and provides services to nearly 10,000 homes daily.

By Kerry Pipes

2016 AFDR: How Are You Doing?

Results from the 2016 Annual Franchise Development Report (AFDR) were unveiled in October at the 17th annual Franchise Leadership & Development Conference.

Eddy Goldberg

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Getting It Right: Giving Franchisees the Information They Want

"If it's on the Internet, it must be true." While we chuckle at that, franchisors also know the dark side of the Internet: that there is so much more misinformation than information out there.

Darrell Johnson

The Mystery Persists

Franchise recruiting is serious business. Incredibly, year after year, franchise brands continue to fumble the fundamentals. They are not executing the X's and O's.

Kerry Pipes

Speed and Hospitality: On-Time Delivery was not Enough at RPM Pizza

In 2011, RPM Pizza (the largest U.S. franchisee of Domino's Pizza) made major improvements in its speed-of-delivery service by improving its percentage of on-time pizza deliveries by 17 percent.

John DiJulius