Q2 | 2017

The Technology Issue

Focus on technology in franchising, a review of cybersecurity, and how to choose technology partners who help solve problems.

Virtual Issue

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FEATURE

The Great Outdoors: Larry Spada is A Five-Brand Strategist

Cyber Security: It Can'T Happen Here (Umm, Yes It Can!)

Choosing Technology Partners

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SPONSORED CONTENT

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Channel Surfing: Aligning Social Media Platforms and Goals

Marketing continues to evolve--from vendors hawking their wares in the agora to today's online age of display, paid search, and social media posts--and those selling goods and services have had to adapt to new methods of informing the public about their offerings.

Shawna Ford

Return of The Lube: TravelCenters of America Recharges the Brand

TA Restaurant Group, a multi-brand franchisee and franchisor, is a division of TravelCenters of America, a Fortune 500 company that offers diesel and gasoline fueling, restaurants, truck repair facilities, convenience stores, and other services in 43 states and Canada.

John Ponczoch

Global Mobile: Worldwide Trends in Mobile Payment

There are 4.8 billion unique mobile subscribers today, a 65 percent penetration of the world's population; by 2020 these numbers are expected to grow to 5.7 billion and 73 percent, respectively.

William Edwards

The 101 on the 4 Franchise Buyer Styles

How to communicate with the 4 styles of franchise buyers

Joe Mathews

CMO Roundtable: Using Technology to Understand and Improve Your Customer's Experience

The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.

Franchise Update

Challenge the Pros: Using Big Data in Your Franchisee Recruitment

The data available through today's manifold third-party resources and related technologies is now required to inform and guide our decisions at every step of the lifecycle of our franchise owners.

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No Pain, No Gain: Eric Casaburi is Crazy About Fitness

Eric Casaburi, founder and CEO of Retro Fitness, has an open and transparent style. He also likes to lie on a bed of nails daily to meditate, relieve stress, and, he says, help improve his decision-making.

Kerry Pipes

5 Essential CX Practices: "If only I'd Cared More About Our Customers..."

These five "big picture" customer service lessons, observations, and accompanying advice may not qualify as future deathbed regrets for many CEOs, but they should.

John DiJulius

Nonstop Expansion: Cleaning Up in the Restoration Business

Mark Davis acquired a small restoration company called Rocky Mountain Catastrophe in Denver in 1996. He was just 27 and didn't know anything about the restoration industry.

Kerry Pipes

Fake News and Franchising: A Chance to Build Trust and Understanding

One of the more concerning lessons we learned from the 2016 election is the power of "fake news" to change perceptions and draw attention toward or away from an issue.

Darrell Johnson

Leading with Values: Re-Energizing Business and Government

In September 2015, Mary Thompson and I had the pleasure of meeting U.S. Rep. Cathy McMorris Rodgers (R-WA) at the IFA’s Franchise Action Network meeting to talk about the most pressing issues facing franchisors across the country.

Dina Dwyer-Owens