Einstein Bros.® Bagels and Noah's New York Bagels® Introduce Friend Appreciation Day with Free Egg Sandwich Give Away

LAKEWOOD, Colo. - (BUSINESS WIRE) - April 28, 2014 - Einstein Noah Restaurant Group, America's fresh-baked bagel leader, is pleased to announce it will be hosting its first Friend Appreciation Day on Wednesday, April 30. To give guests an easy reason to appreciate a friend or loved one, Einstein Bros. and Noah's locations will be giving away a FREE Applewood Bacon & Cheddar Egg Sandwich when one is purchased at regular price, this Wednesday. All a guest needs to do is download or print a coupon from einsteinbros.com or noahs.com, and they can redeem this offer on April 30th.

"There's no better way to appreciate a friend than by treating them to breakfast. And there is no better breakfast than the Applewood Bacon & Cheddar Egg Sandwich," said Glenn Lunde, Chief Concept Officer for Einstein Noah Restaurant Group. "Friend appreciation day is a fun and delicious way to show gratitude to a friend or loved one."

Einstein Bros. and Noah's Friendship Appreciation Day will take place from 5:00 a.m. to 5:00 p.m. at participating locations on April 30. For a location nearest you, please visit www.einsteinbros.com or www.noahs.com. Guests are also invited to join in the conversation @EinsteinBros and @NoahsBgls on Twitter #friendappreciationday.

Follow Einstein Bros. Bagels on: Facebook[https://www.facebook.com/einsteinbros] | Twitter [https://twitter.com/EinsteinBros]

Follow Noah's New York Bagels on: Facebook [https://www.facebook.com/NoahsBagels] | Twitter [https://twitter.com/NoahsBgls]

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick-casual segment of the restaurant industry that operates, franchises and licenses locations under the Einstein Bros.®, Noah's New York Bagels® and Manhattan Bagel® brands. The Company's retail system consists of over 860 restaurants in 43 states and the District of Columbia. It also operates a dough production facility. The Company's stock is traded on the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional information.

Source: Einstein Noah Restaurant Group, Inc.

Contact:

Christine Beggan
ICR
203-682-8329
christine.beggan@icrinc.com

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