Franchise Marketing - Franchising.com

Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Bojangles
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Bojangles
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Bojangles
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A simple interaction can have profound effects on a customer's emotional well-being
  • John DiJulius
  • 1,560 Reads 2 Shares
The end goal is to get the problem resolved, not to put employees on the defensive
  • John Tschohl
  • 1,318 Reads 2 Shares
Franchise executives discuss how to balance the power of AI and technology with personal interaction to optimize customer experience
  • Kerry Pipes
  • 1,172 Reads 5 Shares
Earlier this year, Pat O'Toole stepped into the top marketing office at Unleashed Brands
  • Kerry Pipes
  • 2,139 Reads 24 Shares
Franchise marketing professionals with Hot Dish Advertising discuss working with different departments
  • Franchise Update Media
  • 1,817 Reads 10 Shares
Franchise marketing professionals with Buzz Franchise Brands discuss working with different departments
  • Franchise Update Media
  • 1,435 Reads 2 Shares
Franchise marketing professionals with Express Employment Professionals discuss working with different departments
  • Franchise Update Media
  • 1,461 Reads 3 Shares
Franchise leaders discuss how they improve operations, efficiency, and the customer experience by collecting data through the latest technology platforms
  • Kevin Behan
  • 1,979 Reads 10 Shares
Although franchises are national brands, customers often think locally when evaluating their closest franchise location
  • Steven Toole
  • 1,787 Reads 15 Shares
Franchise marketing professional with HTeaO discuss working with different departments
  • Franchise Update Media
  • 1,617 Reads 2 Shares
Employees who complain are an opportunity for growth, reflection, and improvement
  • John DiJulius
  • 1,589 Reads 3 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Brands have the opportunity to stand out from the competition by offering a personalized experience and building relationships with the customer
  • Tim Sharp
  • 1,236 Reads 3 Shares
How you and your employees treat your customers is critical
  • John Tschohl
  • 1,250 Reads 3 Shares
AFMR examines how franchises are increasingly using AI to assist with customer feedback and satisfaction
  • Franchise Update Media
  • 1,759 Reads 2 Shares
A brand refresh requires extensive planning with messaging and visuals, but can lead to greater customer awareness 
  • Marci Kleinsasser, CFE 
  • 1,517 Reads 35 Shares
Delivering exceptional CX is indispensable for sustainable growth in franchising
  • Kerry Pipes
  • 2,061 Reads 5 Shares
AFMR looks at franchisee involvement with marketing and advertising through franchise advisory groups
  • Franchise Update Media
  • 1,645 Reads 5 Shares
The company prioritizes character and chemistry over competency when hiring
  • John DiJulius
  • 3,033 Reads 8 Shares
Jed Lewis wants everyone to feel at home at Five Iron Golf
  • Kerry Pipes
  • 2,038 Reads 3 Shares
Abby Taylor, Co-Founder and Chief Marketing Officer of Playa Bowls discusses how they deploy marketing spend
  • Franchise Update Media
  • 2,214 Reads 3 Shares
Crissy Russo, Vice President of National Brand Marketing at Junk King discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,855 Reads 4 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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Maria Trujillo, Chief Marketing Officer of Cicis Pizza discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,830 Reads 4 Shares
Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,717 Reads 11 Shares
Annual conference provides top insights and strategies for franchise leaders to deliver outstanding experiences for customers
  • Franchise Update Media
  • 2,115 Reads 2 Shares
AFMR asks franchises their top social media channels for consumer advertising and what has been most successful
  • Franchise Update Media
  • 2,250 Reads 4 Shares
Customer experience leaders consistently outperform competitors and the stock market
  • John DiJulius
  • 3,267 Reads 6 Shares
Advertising and quality products go only so far
  • John Tschohl
  • 2,061 Reads 6 Shares
Joseph Riner shares marketing program support brand offers its franchisees
  • Kevin Behan
  • 2,130 Reads 16 Shares
AFMR asks franchises how they track online reputation and respond to feedback 
  • Franchise Update Media
  • 2,178 Reads 10 Shares
Developing a strong company culture and employee experience can lead to greater customer satisfaction
  • Del Salinas
  • 3,268 Reads 9 Shares
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