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Dope Marketing
DOPE Marketing makes direct mail simple for businesses of all sizes. With DOPE 3.0, you can send postcards, handwritten notes, and gifts with no minimum order, all while tracking leads and ROI.
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Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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Consumer sentiment is now at its fourth-lowest point in the past five years
  • M. Scott Morris
  • 1,259 Reads 4 Shares
Analyzing how the recent reciprocal tariffs impact retail and service-based franchises
  • Joyce Mazero, Josh Goldberg, and Alissa Chase
  • 1,893 Reads 7 Shares
More than 80% of consumers express concern about how tariffs will affect their personal finances and shopping behaviors
  • M. Scott Morris
  • 1,271 Reads 1 Shares
US reciprocal tariffs impact global supply chains, forcing franchisees to adapt with new strategies and supplier shifts.
  • Joyce Mazero, Josh Goldberg, and Alissa Chase
  • 1,521 Reads 4 Shares
According to the study, 44% expect to lose sales because of tariffs
  • M. Scott Morris
  • 1,653 Reads 4 Shares
One in four Gen Zers say they are not confident in their financial knowledge and skills
  • M. Scott Morris
  • 1,691 Reads 3 Shares
Members of the Multi-Unit Franchising Conference board of directors share their 2025 predictions
  • Kerry Pipes
  • 3,146 Reads 3 Shares
Consumers alter their behavior based on corporate DEI policies
  • M. Scott Morris
  • 1,865 Reads 5 Shares
A new report reveals that 41% of those surveyed expect revenue losses
  • M. Scott Morris
  • 1,637 Reads 10 Shares
In December, 53% knew about potential tariffs; in February, it was 83%
  • M. Scott Morris
  • 1,615 Reads 4 Shares
Franchises offering seasonal products or services can strategically plan ahead for slower times
  • Dr. Robert Needham 
  • 1,966 Reads 4 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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IFA's Franchising Economic Outlook shows 2.2% growth for 2024, ahead of 1.9% projection
  • The International Franchise Association
  • 2,326 Reads 13 Shares
Most study participants (40%) don't expect tariffs to affect their businesses
  • M. Scott Morris
  • 1,567 Reads 3 Shares
Montana and Nevada residents rank second and third on the list
  • M. Scott Morris
  • 2,431 Reads 3 Shares
With new leaders in Washington, D.C., it's time to promote proactive franchising policies
  • Matt Haller
  • 3,506 Reads 2 Shares
Service-based franchises are poised for success in 2025 with several major market trends
  • Josh Minturn
  • 4,549 Reads 27 Shares
More than 50% of consumers say their household's financial situation is good or very good
  • M. Scott Morris
  • 1,814 Reads 4 Shares
MUMBOs leverage economies of scale and reduce their risks
  • Paul Wilbur
  • 2,765 Reads 7 Shares
Goals include extending pro-small business policies and establishing a joint-employer standard
  • International Franchise Association
  • 2,151 Reads 5 Shares
More than 30% of U.S. adult consumers use TikTok, the 5th-most-popular social media app
  • M. Scott Morris
  • 2,213 Reads 1 Shares
Study participants saw small increases in job-market confidence
  • M. Scott Morris
  • 1,984 Reads 2 Shares
Wienerschnitzel
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Wienerschnitzel
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Wienerschnitzel
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Eighty percent planned to purchase gifts
  • M. Scott Morris
  • 2,152 Reads 3 Shares
The Q4 issue of Franchise Update explores the many facets of franchise development
  • Kerry Pipes
  • 1,829 Reads 5 Shares
More than half of small business owners reported feeling optimistic about the economy
  • M. Scott Morris
  • 1,845 Reads 5 Shares
Success requires setting goals and doing whatever it takes to achieve them
  • John Tschohl
  • 1,836 Reads 7 Shares
Brands tap into customer sentiment around holiday season to promote products and merchandise
  • Kevin Behan
  • 1,718 Reads 3 Shares
The latest in employment news from November affecting franchising and beyond
  • Kevin Behan
  • 1,806 Reads 2 Shares
New annual report shares latest insights on franchise development, lead generation, and recruitment
  • Franchise Update Media
  • 1,827 Reads 2 Shares
Nearly 50% of consumers say their household's financial situation is good or very good
  • M. Scott Morris
  • 1,840 Reads 3 Shares
The fast-food giant's challenges highlight the need to master reputation management and strategic planning
  • Kendall Rawls
  • 2,685 Reads 3 Shares
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