KFC Wins Award for Best Local Marketing Leadership at #FCXC24
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Description:
KFC wrapped 10 vehicles in the Atlanta metro area with KFC creative, making them mobile billboards as they traveled their business as usual routes. The visual encouraged those who saw the vehicles to visit KFC locations and try the $20 Fill Up Box promotion. This drove 104,000 customers into Atlanta KFC locations, which was an 88% increase compared to a control group who was not exposed to the advertisement. Dwayne McIntyre, Regional Vice President of Operations for KBP Foods, which operates more than 1,000 KFC restaurants, provided his thoughts on the strategy and success of the campaign.
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