New Brunswick Feature Articles
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Informative articles to support business buyers, franchisees, and franchisors in New Brunswick.
I confess, I'm still guilty. I bet you are, too! Ever wish for a marketing miracle, hoping to discover the "magic bullet" that creates masses of buyers begging for your franchise? How 'bout fantasizing that your $300 newspaper ad just generated 50 leads, and your franchise Internet ads deliver 100 percent qualified candidates who return all your phone calls? Then suddenly, media reporters call you in sheer excitement about your press release, promising feature coverage in the Wall Street Journal, Newsweek, and on the major network channels. And just a second! It's your phone light flashing fiery red with 40 urgent messages from prospects you met at this weekend's franchise show!
- Steve Olson
- 2,942 Reads 5 Shares
Getting laid off by United Airlines in the 1982 recession was perhaps the best business move Regina and Jerry Lillie ever made (even if they didn't actually make it themselves).
- Eddy Goldberg and Kerry Pipes
- 3,397 Reads 3 Shares
Daren Patera and Brian Wernicke met in law school in Salem, Oregon, on their first day of orientation. "After about our second day, we knew we didn't want to be lawyers," says Patera, and they decided to go into business. "We wanted to be our own bossesâ€"not graduate and get a job working 80 hours a week for a law firm and hope to be a partner someday."
- Eddy Goldberg and Kerry Pipes
- 4,531 Reads 19 Shares
I. Rule Overview Basic Requirement: Franchisors must furnish potential franchisees with written disclosures providing important information about the franchisor, the franchised business and the franchise relationship, and give them at least ten...
- FTC.gov
- 8,321 Reads
When she was just 16, Mandy Bryant (now Mandy Bryant Verges) got a job at a Gold's Gym in her home city of New Orleans. She worked a couple of years in sales and did well. In April 1995, owner Steve Smith opened a tanning salon called Electric Beach in the city's Uptown district. When Smith bought out his business partner, he needed a manager for the salon. Bryant asked, he said yes, and transferred the 18-year-old to the salon as its new manager.
- Eddy Goldberg and Kerry Pipes
- 3,940 Reads 40 Shares
Everyone's heard of mystery shopping. It's that practice where an unknown "customer" checks up on a business when they're not looking. Mystery shopping can uncover successful practices and, unfortunately, embarrassing deficiencies. But the good news is that the collected information can be used to help those operations and procedures that need improvement and correction. The data also can provide affirmation for those practices companies are performing well.
- Kerry Pipes
- 4,089 Reads 4 Shares
Hank Huth didn't set out to be in franchising. As a matter of fact, he was a banker. But in the mid-1980s, he was introduced to some executives at then-emerging Blockbuster Video and decided to "take a leap of faith" and give franchising a try. He called on his high school buddy Tim Nolan, who had managed some McDonald's franchises, to be his partner.
- Eddy Goldberg and Kerry Pipes
- 5,977 Reads 299 Shares
I see that the dictionary companies are choosing their "word of the year." One has picked the word "crackberry."
- Ripley Hotch
- 4,730 Reads 9 Shares
The news is hardly surprising: another new domain name has been introduced. Yet this time, the news is different.
- Lee Plave
- 7,054 Reads 1,023 Shares
Pets and pet-related businesses are among today's hottest franchise opportunities--especially in the U.S., where pet owners are notorious for pampering their dogs, cats, birds (and even their rodents, reptiles, amphibians, and fish).
- Eddy Goldberg
- 3,167 Reads 17 Shares
Kelly Saxton thinks big. He's the largest McAlister's Deli multi-unit operator, with 30 units throughout Texas, Oklahoma, Mississippi, and Kansas. Prior to that, he was the largest Mazzio's Pizza multi-unit operator, with 50 units throughout Texas, Arkansas and Mississippi.
- Eddy Goldberg and Kerry Pipes
- 3,760 Reads 1 Shares
The most powerful players in franchising will gather this spring for the nation's only conference dedicated to the industry's most strategic and fastest-growing segment - multi-unit franchising.
- Press Release
- 2,452 Reads 14 Shares
I have to confess that I truly admire the creativity of marketing folks. I have very little creativity, and I am impressed that on occasion their creativity has some semblance to reality. On the other hand, I read recently how a marketing consultant was hired to develop some new images for Atlanta's Metropolitan Area Rapid Transit Authority. The consultant's "suggestions" included replacing the typical bench seats we find in subway cars with overstuffed leather sofas. You can write the next sentence for yourself.
- Rupert M. Barkoff
- 3,892 Reads 9 Shares
Have you ever wondered why doing the right thing or behaving as we "should" is usually the most difficult choice? Especially when it comes to handling our finances, there is almost always a less emotionally challenging path than the one that is "in our own long-term best interest."
- Carol Clark
- 3,305 Reads 1,014 Shares
Fish tales about the "big one that got away" are legendary. Franchise salespeople have their own stories of big ones that got away, too. But the good ones also tell tales of the near-misses they pulled from the fire-- and of how, at the eleventh hour, whether through fancy footwork or a simple stroke of luck, they landed the deal after all.
- Debbie Selinsky
- 5,198 Reads 3 Shares
Franchise Update Media Group, one of the nation's leading franchise information providers, announced today it will partner with Military.com, the nation's primary military membership organization, to provide content for its business research Web site.
- Franchise Update Media
- 5,650 Reads
Franchise Update Media Group, one of the nation's leading franchise information providers, announced today it will partner with Military.com, the nation's primary military membership organization, to provide content for its business research Web site.
- Press Release
- 6,049 Reads 1 Shares
Gary Hoyle thought there might be a good concept for franchising at a Florida restaurant he knew. So he ate there every day for three monthsâ€"soaking in the atmosphere and dining on the delicacies. It was enough to convince him it could work.
- Kerry Pipes
- 3,419 Reads 1 Shares
Business Opportunity!! The words practically leap from the pages--whether in well-known national business publications such as the Wall Street Journal or Entrepreneur magazine, or in the classifieds flooding the back of the smallest daily and weekly newspapers in every city and town in the world. But what exactly is a business opportunity?
- Eddy Goldberg
- 2,814 Reads
Mr. Rogers, of children's television fame, would have felt right at home at the Franchise UPDATE's 8th Annual Leadership & Development Conference--The Playbook: Winning Strategies for Franchise Success. No one would have raised an eyebrow at the close of the conference if they'd heard his reassuring voice in the hotel lobby singing those familiar words: "It's such a good feeling..."
- Kerry Pipes
- 3,573 Reads 1 Shares
One of the biggest concerns for franchisees is attracting, hiring, and retaining quality employees. And one of the biggest concerns for working Americans is balancing the competing demands of home and work. For franchise owners willing to be creative, this represents a tremendous opportunity.
- Thom Winninger
- 3,892 Reads 12 Shares
It's human nature to want to be recognized and appreciated. After all, those kinds of accolades help to determine how we feel about ourselves as well as our careers. It's certainly no different in the franchising world. Franchisees want to know that they're more than just another cog on the wheel. They want to feel valued. When they feel like they play an active role in the decisions affecting their business, they're going to work harder. When they work harder, they're generally going to be more successful. And, of course, more successful franchisees mean a more successful franchise organization. So say the franchise executives who are really tuned in to their franchisees.
- Kerry Pipes
- 3,656 Reads 18 Shares
That's the pitch people get when applying for a job at Aaron's Rents. But it won't be an easy year, says Todd Evans, vice president of franchising for Aaron's Sales and Lease Ownership division.
- Eddy Goldberg
- 6,432 Reads 236 Shares
A study by the Government Accountability Office (GAO), Congress's watchdog agency, attributed the majority of the whopping number of errors discovered on almost every tax return prepared by the outlets of the major tax preparation firms to the complexity of our tax laws. If the pros make that many mistakes, what chance does the owner or manager of a small business attempting to prepare their operation's tax returns have of properly labelingâ€"and deductingâ€"expenses that are not mentioned in the tax laws?
- Mark E. Battersby
- 5,910 Reads 1,014 Shares
Whether it's Kung-Pao Chicken, Shrimp Teriyaki, noodle bowls, or chicken lettuce wraps, more and more Americans are searching for healthier and more exotic alternatives. This desire to eat better and experiment with flavors helps explain much of the growth in Asian food franchise concepts.
- Kerry Pipes
- 3,764 Reads 81 Shares
Outsourcing has become an accepted method for companies to solve staffing needs. It's a strategy that allows firms to benefit from specific expertise--without the accompanying expense. Mostly, it's been applied to functions like HR, accounting, and payroll. Today, franchisors can outsource their franchise development.
- Eddy Goldberg
- 3,642 Reads 7 Shares
The human voice has remained notoriously difficult to capture and convert accurately into text using computers. However, superb programs exist today that, in their ninth and tenth iterations, are finally pretty accurate at transcribing your dictation - once they have been properly trained.
- Ripley Hotch
- 3,106 Reads 2 Shares
Being an area developer, most outsiders would think, is a guaranteed stress-builder. After all, minding a number of businesses--let alone starting them up--has more problems in more directions than your average C-level exec faces every day.
- Linda C. Ray
- 2,955 Reads 3 Shares
Staffing accounts for well over 50 percent of a franchise company's expenses, says Charlie Simpson, executive vice president and chief operations officer at Great Clips. And at Great Clips, he says, that figure is probably over 60 percent. Lowering that number can help a company compete--on price, in the short term. But when hiring for success, there are more important considerations than money.
- Eddy Goldberg
- 3,393 Reads 1 Shares
He always meant to quit working at Jack-in-the-Box and pursue his goal of becoming a doctor in the United States. Instead, he found success beyond his wildest dreams...in franchising.
- Eddy Goldberg
- 51,567 Reads 16 Shares
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