California Feature Articles

California Feature Articles

Looking for a franchise opportunity in California? Whether you're a first-time business owner or a seasoned entrepreneur, California offers exciting potential for franchise success. With thriving markets in key cities like Los Angeles, San Diego, San Jose, San Francisco, Fresno, Sacramento, Long Beach, there's a perfect environment to launch and grow a franchise. From food and beverage to retail and services, the diverse economic landscape in California is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in California.

Informative articles to support business buyers, franchisees, and franchisors in California.

Ever wish you knew everything there was to know about lead generation in the age of social media marketing?
  • Eddy Goldberg
  • 3,853 Reads
One of Charles Haney's favorite things about his new Burger 21 restaurant in Voorhees, N.J., is a wall sign that he believes lists all the best ways to succeed.
  • Debbie Selinsky
  • 6,308 Reads 1,014 Shares
Talk about starting a business during the worst of times. Jason Duffy knows just what that's like.
  • Debbie Selinsky
  • 16,951 Reads 229 Shares
These days we hear plenty about employee engagement. We know disengaged employees are bad for business.
  • Multi-Unit Franchisee
  • 6,892 Reads 1 Shares
Wan Kim is a quick study. After graduating from Boston University with a degree in international management, he began his MBA studies at the University of California-Irvine at the crest of the investment-heavy dot-com boom of the late '90s/early 2000s.
  • Kerry Pipes
  • 14,444 Reads 2 Shares
Multi-unit franchisee Jason Duffy may only be 38 years old, but he could write a book about being successful in business during tough economic times.
  • Debbie Selinsky
  • 6,665 Reads
Domination is the battle plan. In this issue we once again take a look at franchisees intent on being the big boy, leading the pack, or simply, market domination - and where they do it.
  • Kerry Pipes
  • 9,089 Reads 2 Shares
Danny Sonenshine clearly remembers his father encouraging him to look into franchising back in the early 2000's.
  • Kerry Pipes
  • 15,547 Reads 6 Shares
When we first got to know William Bruce late last year (MUF 2012, 4th Quarter issue) it was clearly apparent that he values people.
  • Kerry Pipes
  • 8,743 Reads 1,023 Shares
Franchising is a tough business, and succeeding even tougher. But with a keen eye on the bottom line, customer service, and community involvement, there are a handful of multi-unit franchisees who rise to the top.
  • Kerry Pipes
  • 6,575 Reads 1 Shares
When Cold Stone Creamery first showed up on his radar, Lloyd Sugarman knew it had great franchise potential years before the couple who started it were ready to grow.
  • Multi-Unit Franchisee
  • 14,749 Reads 3 Shares
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Who are your customers? Do you know what they want? Do you know what they think about you and your products and services?
  • John Tschohl
  • 4,426 Reads 50 Shares
Lloyd Sugarman--Sugie, to his friends--is something of a "franchise whisperer." He sniffed out Coldstone Creamery as a concept with great franchise potential years before the couple who started it were ready to grow.
  • Debbie Selinsky
  • 9,268 Reads 1 Shares
For most of her 40-year career, Linda Read says she has had to work harder, be smarter, and produce better results than the men in her field
  • Helen Bond
  • 6,367 Reads 239 Shares
When Tony Lutfi was asked back in 2009 where he'd like to be in five years, he said 100 units.
  • Kerry Pipes
  • 4,754 Reads 1,020 Shares
Kelly Saxton remembers his very first job flipping burgers at his grandfather's diner in South Hutchinson, Kansas.
  • Multi-Unit Franchisee
  • 14,759 Reads 1,022 Shares
Just a couple of years ago Tom McDonald was a Burger King franchisee worried about the brand's need to keep up with the times. But he felt like no one was listening to his concerns.
  • Multi-Unit Franchisee
  • 4,966 Reads 140 Shares
In 2009 we profiled Tony Lutfi and asked him our routine question about where he'd like to be in five years. At the time he had 52 units and told us he would like to be at 100.
  • Kerry Pipes
  • 9,763 Reads
As founder and executive chairman of The Saxton Group in Dallas, Kelly Saxton has taken a family approach to building a business that has opened and operated more than 100 restaurants in his 30-year career.
  • Helen Bond
  • 7,731 Reads 252 Shares
When Burger King set out to revamp its menu, it made sense that Tom McDonald would have some input.
  • Helen Bond
  • 10,953 Reads 2 Shares
What make a franchise All-STAR? A passion for excellence. That's the premise behind the STAR Awards (Speaking To and Responding), presented annually at Franchise Update's Leadership & Development Conference, held October 3-5 in Atlanta.
  • Michele Chandler
  • 5,789 Reads
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It was a late night of channel surfing that gave this former surfer-turned-franchisee a life-changing idea to feed the hungry.
  • Multi-Unit Franchisee
  • 7,124 Reads 50 Shares
For William Bruce, chief operating officer at Abundant Brands in American Fork, Utah, a late night of channel surfing turned into a life-altering idea to feed the hungry.
  • Helen Bond
  • 6,853 Reads 97 Shares
Edwin Sarkissian escaped the oppression of his native Iran with his family in 1996.
  • Multi-Unit Franchisee
  • 108,013 Reads 834 Shares
Aziz Hashim, who was an engineer before deciding he liked restaurants and franchising better, has a detailed, systematic process for evaluating potential new brands.
  • Eddy Goldberg
  • 4,427 Reads 74 Shares
Burton W. Folsom uncovered something revolutionary about capitalism in 19th century America.
  • Kerry Pipes
  • 3,390 Reads 2 Shares
When we heard Frank Bonanno had been named 2012 Vetrepreneur of the Year by the National Veteran-Owned Business Association, we had to catch up with him to find out what else he's been up to since we last profiled him in this magazine 2 years ago (3rd quarter 2010).
  • Kerry Pipes
  • 19,760 Reads 3 Shares
Gift cards! Often viewed as giveaways or as marketing ploys. You may want to think twice before you throw them into your offerings mix -- there are potential obstacles you may not have considered.
  • Ronald Tramazzo
  • 11,743 Reads 7 Shares
Some multi-unit franchisees take it to the limit. They're not content with one or two or even a handful of units.
  • Kerry Pipes
  • 5,482 Reads 50 Shares
Franchisors traditionally include liquidated damages provisions in their franchise agreement.
  • Anthony Calamunci
  • 4,096 Reads 201 Shares

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