New Mexico Feature Articles

Looking for a franchise opportunity in New Mexico? Whether you're a first-time business owner or a seasoned entrepreneur, New Mexico offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Mexico is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Mexico.

Informative articles to support business buyers, franchisees, and franchisors in New Mexico.

Behavioral Metrics 101: Getting the People Side of Your Business Right

Behavioral metrics is just a fancy way to say, "Measuring the people side of business."

Bill Wagner
14,254 Reads 1 Shares

Empowering Millennials: How to Build a "Next Gen" Strategy

You've heard the buzz. You know they're out there. But are you still scratching your head trying to figure out what to do about Millennials?

Jennifer Kushell
6,031 Reads

Blogging: Get Serious or Get Off the Net!

You're likely to find this blog post bleeping ironic. I'll tell you why and perhaps even shoo you away.

Barry Feldman
2,792 Reads 13 Shares

Meg Roberts: The Road from Marketing to President

Meg Roberts says her professional career path changed lanes unexpectedly and took her into franchising.

Kerry Pipes
3,438 Reads 45 Shares

Marketers: How To Gain the Trust of the C-Suite

Everyone in marketing wants to become a trusted partner of the C-suite. But what's the best way to do that?

Jeff Ogden
2,114 Reads 15 Shares

Social Media Roundup - July 2013

It depends. An infographic from Ambassador, published on Mashable, studied consumer attitudes about how much they believe the ads that come their way - and asked businesses how much they think consumers believe their ads.

Daniel Lieberman
2,158 Reads 9 Shares

Triple Player: Veteran Papa John's Franchisee Expands His Brands

The last time we spoke with Ricky Warman, in 2009, he was pouring his blood, sweat, and tears into successfully operating 42 Papa John's units in Florida.

Kerry Pipes
10,086 Reads 1 Shares

Why Become a Franchisee

If you are looking to start your own business, an excellent way to minimize risk while increasing the odds of succeeding, is to consider opening a franchise.

Charles Franklin
20,674 Reads 6 Shares

'Tis the Best of Times (but not for all): Access to Capital Remains Uneven for SMBs

Capital access for franchisees has been a primary concern since the 2008 financial crisis.

Darrell Johnson
4,171 Reads 3 Shares

Coming On Strong: John "JD" Draper makes it Happen With 125 Units, 6 Brands, and 4,000 Team Members

John "JD" Draper simply looks like a leader. Maybe it's his dapper attire, mile-wide smile, and booming voice. Or maybe it's his decades long command of operating franchises.

Multi-Unit Franchisee
9,890 Reads 2 Shares

Digital Ordering: Consumers want Technology to Order and Pay for Fast Food

Online shopping has changed how consumers purchase airline tickets, shoes, music, and more. Now, according to a survey from EMN8, consumers want more of the same technology choices when it comes to ordering fast food.

Multi-Unit Franchisee
8,628 Reads 1 Shares

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Searching For Success: 7 Sure-Fire Success Principles

Success is something everyone wants but only a few achieve. However, it doesn't have to be that way.

Daniel C. Steenerson
7,563 Reads 160 Shares

The Sales Drive: 3 Effective Social Media Strategies that can Help Build Sales

Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.

Scott Klososky
4,625 Reads 96 Shares

CMO Roundtable: Increasing The Brand's Speed Of Communication, Response, and Growth

How can marketing help increase the brand's speed of communication, response, and growth?

Franchise Update
4,481 Reads 1,021 Shares

Driving Unit Economics: New Division Focuses on Unit-Level Growth

Throughout my 14 years with East Coast Wings & Grill, we have constantly strived to develop a laser-like-focus on our unit economics.

Sam G. Ballas
3,674 Reads 56 Shares

Making Real Estate a Core Value of Your Franchise System, Part 2

Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.

Scott Simcik
3,650 Reads 65 Shares

Franchise Sales Key #1: Strong Unit-Level Economics

Franchise Performance Group has been studying and creating franchise sales "tipping points" since 2002. In this e-book we identify and explain the 10 Keys to Creating a Tipping Point.

Joe Mathews
3,688 Reads 100 Shares

No Turning Back: Former Ski Coach Races to Top-Earning Status in Franchising

When Jim Fitlow skis, he goes at it full tilt. In fact, one of his favorite quips is, "Turning is highly overrated."

Debbie Selinsky
7,767 Reads 126 Shares

Franchising Health: FRANdata Reports on the State of Franchised Health Brands

Little has changed in health-related brands since last year's report. FRANdata still tracks 11 sectors across four industries: child-related, health and fitness, QSR, and retail food.

Multi-Unit Franchisee
9,266 Reads 206 Shares

A Keen Sense: Lloyd Sugarman Uncovers Success One Brand at a Time

When Cold Stone Creamery first showed up on his radar, Lloyd Sugarman knew it had great franchise potential years before the couple who started it were ready to grow.

Multi-Unit Franchisee
14,964 Reads 3 Shares

Customers As Consultants: Ask Them Questions and Listen to Their Responses

Who are your customers? Do you know what they want? Do you know what they think about you and your products and services?

John Tschohl
4,529 Reads 50 Shares

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Performance Issues: 4 'Bad Leader Behaviors' That Affect Productivity And Profits

What can business leaders and managers learn from watching the earnings of publicly traded companies?

Multi-Unit Franchisee
6,103 Reads 422 Shares

Dog Dynasty: Dogtopia is on the Cusp of Major Growth

Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.

Kerry Pipes
4,990 Reads 1 Shares

Franchise Consumer Marketing Conference: Next Week in Atlanta!

The 3rd annual Franchise Consumer Marketing Conference is right around the corner... next week, in fact, in Atlanta, at the Ritz-Carlton Buckhead, June 25-26.

Eddy Goldberg
2,624 Reads 108 Shares

Social Media Roundup - June 2013

These days, franchises need to use social media to reach consumers, but at both the corporate and local levels, it's important to weigh the pros and cons of local franchisees running their own social media accounts.

Daniel Lieberman
1,702 Reads 15 Shares

There's a New Environment Dawning: Time to be Nimble as Markets Continue to Change

There's an old adage on Wall Street: When someone says, "It's different this time," run as far and as fast as you can.

Carol Schleif
5,718 Reads 25 Shares

Rider on the Storm: From 25 to 50 Restaurants in 4 years

As a youngster, Greg Cutchall watched his father and uncle struggle to make ends meet with their two A&W restaurants and told himself he would never go into that business.

Kerry Pipes
8,371 Reads

Team Works: Group Decision-Making Can Result in More Positive Outcomes

One of the primary reasons organizations and companies go through the effort of developing a qualified team environment is to produce better decision-making that results in more positive outcomes.

Timothy Bednarz
6,746 Reads 740 Shares

Business Survival Strategies: 5 Tips to Lead Change in Challenging Times

Putting the right people at the helm has launched many high profile, highly successful turnarounds, from Jack Welch in his early days at GE to Meg Whitman at eBay.