West Virginia Feature Articles

West Virginia Feature Articles

Looking for a franchise opportunity in West Virginia? Whether you're a first-time business owner or a seasoned entrepreneur, West Virginia offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in West Virginia is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in West Virginia.

Informative articles to support business buyers, franchisees, and franchisors in West Virginia.

Tired of the same old books on business and leadership? The 5 authors in Part 2 of these 10 must-read books on leadership include Cyrus the Great on leadership and war, a modern neuroscientist on lying, and business contrarian Stanley Fish on writing a sentence - and reading one.
  • Paul Jun
  • 3,514 Reads
Taking a moment to remind yourself of these 3 basic benefits of franchising, which may seem obvious to you, can go a long way in improving your sales process (as well as the performance of existing franchisees).
  • Todd Wolfenbarger
  • 4,427 Reads 4 Shares
Jeff Deiters, 50, is a Chicago-native who has been flying planes for as long as he can remember and spends a bulk of his time up in the sky. He and his wife, Annette, met at the Air Force Academy in Colorado Springs, CO, and are both veterans.
  • Multi-Unit Franchisee
  • 7,548 Reads 70 Shares
Christie Finley, chief brand officer at Dickey's Barbecue Pit, brings vision, drive, and creativity to the nation's largest barbecue brand, with more than 400 locations in 42 states.
  • Kerry Pipes
  • 4,280 Reads
Texas-born and bred Dickey's Barbecue Pit is looking to expand. That's partly why executives of the family-owned brand recently created a new position - chief brand officer...
  • Kerry Pipes
  • 4,134 Reads
We live in a world where law firms commonly have billable hourly quotas that their attorneys must meet, and substantial hourly rates as well.
  • Carl Khalil and Sada Sheldon
  • 7,130 Reads
John Mulherin, a former investment bank CEO, likes to say he flunked retirement. "I believe that as people age, they have a decision to make," he says.
  • Debbie Selinsky
  • 7,900 Reads
I literally grew up working in the business before it became a holding company for multiple franchised service brands. By the time I was 13, I was learning all about sales and customer service at a car wash my father owned.
  • Franchise Update
  • 4,864 Reads
Apple's new iBeacon technology, an "indoor positioning system" that allows devices to notify iPhones and iPads when they're nearby, is being evaluated by a lot of mobile marketers.
  • Daniel Lieberman
  • 4,259 Reads
In a time when many business executives are looking at what to cut because of rising payroll and healthcare costs, Michael Kulp, president and CEO of KBP Foods, a $250 million restaurant company with units in nine states, is taking an "inverse" approach.
  • Debbie Selinsky
  • 7,901 Reads 2 Shares
Talk about starting a business during the worst of times. Jason Duffy knows just what that's like.
  • Debbie Selinsky
  • 16,951 Reads 229 Shares
American Family Care
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American Family Care
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American Family Care
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Multi-unit franchisee Jason Duffy may only be 38 years old, but he could write a book about being successful in business during tough economic times.
  • Debbie Selinsky
  • 6,665 Reads
Although some aspects of SEO haven't changed much in the last decade, he influence of social media and inbound marketing are causing seismic shifts in search optimization - especially at the enterprise SEO level.
  • Carrie Morgan
  • 4,187 Reads 4 Shares
Domination is the battle plan. In this issue we once again take a look at franchisees intent on being the big boy, leading the pack, or simply, market domination - and where they do it.
  • Kerry Pipes
  • 9,089 Reads 2 Shares
Danny Sonenshine clearly remembers his father encouraging him to look into franchising back in the early 2000's.
  • Kerry Pipes
  • 15,547 Reads 6 Shares
With about 5 million people, Norway is a small, oil-rich country with beautiful scenery and lots of fish.
  • Daniel Lieberman
  • 2,547 Reads
Multi-unit franchise operators are about to exceed the 55 mph speed limit (or in this case, the 55% limit).
  • Darrell Johnson
  • 9,961 Reads 1 Shares
As the demand for quality in-home care grows so too does the number of business opportunities within the field of health and advocacy.
  • Multi-Unit Franchisee
  • 4,839 Reads
Franchising is a tough business, and succeeding even tougher. But with a keen eye on the bottom line, customer service, and community involvement, there are a handful of multi-unit franchisees who rise to the top.
  • Kerry Pipes
  • 6,575 Reads 1 Shares
When Cold Stone Creamery first showed up on his radar, Lloyd Sugarman knew it had great franchise potential years before the couple who started it were ready to grow.
  • Multi-Unit Franchisee
  • 14,749 Reads 3 Shares
Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.
  • Kerry Pipes
  • 4,825 Reads 1 Shares
Jersey Mike's Subs
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Jersey Mike's Subs
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Jersey Mike's Subs
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Lloyd Sugarman--Sugie, to his friends--is something of a "franchise whisperer." He sniffed out Coldstone Creamery as a concept with great franchise potential years before the couple who started it were ready to grow.
  • Debbie Selinsky
  • 9,266 Reads 1 Shares
Resiliency and optimism permeated the air at this year's Multi-Unit Franchising Conference, held at Caesars Palace in Las Vegas March 27-29.
  • Kerry Pipes and Eddy Goldberg
  • 4,870 Reads 1,014 Shares
For most of her 40-year career, Linda Read says she has had to work harder, be smarter, and produce better results than the men in her field
  • Helen Bond
  • 6,367 Reads 239 Shares
You might assume that Jo McCabe has a background in home repairs. The co-owner of Mr. Handyman and the system's 2010 Franchisee of the Year, serves the Prince William and southern Fairfax counties in Virginia.
  • Multi-Unit Franchisee
  • 7,603 Reads 1 Shares
Themes of resiliency and optimism within the franchise community permeated the air at this year's Multi-Unit Franchising Conference at Caesars Palace in Las Vegas, March 27-29.
  • Multi-Unit Franchisee
  • 5,078 Reads 1,014 Shares
What make a franchise All-STAR? A passion for excellence. That's the premise behind the STAR Awards (Speaking To and Responding), presented annually at Franchise Update's Leadership & Development Conference, held October 3-5 in Atlanta.
  • Michele Chandler
  • 5,789 Reads
If you're using a content marketing strategy with your social media channels, you'll recognize the problem that our tool of the month solves.
  • Daniel Lieberman
  • 2,291 Reads 12 Shares
When franchisee prospects begin their research into franchise brands, they often don't have a clue about what questions to ask their franchisor, or what to ask franchisees during the validation phase of their investigation.
  • Erin Crawford
  • 2,131 Reads 61 Shares
In an episode of "The Simpsons," Lisa tells her dad that the Chinese use the same word for both "crisis" and "opportunity"--to which Homer replies, "Yes! Crisitunity!"
  • Carol Schleif
  • 5,774 Reads 150 Shares

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Multi-Unit Franchising Conference
Caesar's Forum, Las Vegas
MAR 24-27TH, 2026
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