Education Feature Articles

Education Feature Articles

Franchise Sector Showcase

Informative Education franchise articles to support business buyers, franchisees, and franchisors.

You'll increase your closings by 30 percent or more if you understand why and how buyers buy.
  • Steve Olson
  • 4,985 Reads
As a former Air Force fighter pilot, Greg Mooneyham is a natural risk-taker. But his decision to venture into the world of franchising in the fitness industry during an economic downturn was a calculated move to practice what he preached.
  • Helen Bond
  • 7,052 Reads 142 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces the third annual Franchise Consumer Marketing Conference will be held June 25-26, 2013 at the Ritz-Carlton Buckhead in Atlanta.
  • PRESS RELEASE
  • 2,285 Reads 1,021 Shares
A year ago, Ray Margiano, an admitted lifelong "workaholic," had an epiphany.
  • Debbie Selinsky
  • 3,191 Reads 31 Shares
It's like most relationships. Sometimes things seem stable and positive between franchisees and franchisors.
  • Debbie Selinsky
  • 13,051 Reads 72 Shares
Long Island native Bob Johnston says he did not exactly fall in love with franchising--or the restaurant business--from his vantage point as a dishwasher in his older brothers' Melting Pot restaurant in Tallahassee, Fla.
  • Debbie Selinsky
  • 5,918 Reads 4 Shares
When things get quiet at Carla Fryar's Great Clips salons in Northfield and New Prague, Minn., she tells her employees to hit the road--dressed as the brand's mascot, Sudz, a life-sized blue shampoo bottle.
  • Eddy Goldberg
  • 10,294 Reads 1,650 Shares
Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
  • Eddy Goldberg
  • 3,403 Reads 1 Shares
If you've played, coached, or watched a sport on the University of South Carolina (USC) campus, there's a good chance you've eaten a Firehouse Sub from Judy and Charlie Divita.
  • Helen Bond
  • 6,276 Reads 12 Shares
During the 1970s, I was a part-time press aide for Joe Garrubo. The New Jersey Assemblyman paid a former Associated Press reporter, who was a master of news coverage, to train me.
  • Steve Olson
  • 2,391 Reads 11 Shares
Rick Silva developed a passion and understanding for business early in life. The son of Cuban immigrants, he watched his mom and dad start their own small business from scratch in Miami.
  • Kerry Pipes
  • 5,766 Reads 824 Shares
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With the heightened focus on social media during the past few years, it's important to remember that social media is only a part of your marketing mix.
  • Eddy Goldberg
  • 3,098 Reads 54 Shares
Is anybody else as fed up as I am with hearing about how bad things are? Let's get on with it already and start focusing on what we can do to survive--and thrive--in the new reality.
  • Carol Schleif
  • 6,105 Reads 62 Shares
Franchising is bursting (not busting!) out all over these days, with a flurry of activity in financing, mergers and acquisitions, and incentives.
  • Eddy Goldberg
  • 3,444 Reads 25 Shares
Every business sector has its leaders, its standouts, its superstars. In franchising these are the Empire Builders, multi-unit and multi-brand franchisees who operate not one or two, but 10, 20, 100, or more franchised units.
  • Franchise Update Media
  • 15,007 Reads 1,023 Shares
Each month, Niche Media highlights a standout niche magazine. February's pick is Multi-Unit Franchisee magazine because it is the only magazine dedicated exclusively to serving the hottest and fastest-growing niche in franchising: multi-unit and multi-brand franchisees.
  • PRESS RELEASE
  • 4,751 Reads
There was a time when a hacker needed exceptional computer skills to breach a system. Only the most talented and experienced computer users could successfully bypass even the most minimal security provisions.
  • David Ellis
  • 9,914 Reads
Tom DiMarco knows his numbers--and they're getting bigger every year.
  • John Carroll
  • 4,705 Reads 5 Shares
As an economist, I see some really challenging times ahead. As a businessman (and professed contrarian), I see some interesting opportunities.
  • Darrell Johnson
  • 3,361 Reads
As we end one year and begin another, this is a good time to take stock of your marketing and branding strategies and execution
  • Maria Pergolino
  • 11,843 Reads 1,292 Shares
As chief marketing officer for Massage Envy, Susan Boresow understands that engaging and supporting franchisees is imperative in getting them to buy in and play an active role in the brand's overall marketing efforts.
  • Franchise Update
  • 5,778 Reads 337 Shares
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For 23 years, the franchise industry has relied on Franchise Update Media Group (FUMG) for franchise development and education. FUMG announced today that they have combined all of its online properties into one major website with the re-launch of Franchising.com, providing the franchising industry with the most comprehensive source of franchise information on the web today for franchise opportunity seekers, daily franchise news and events for the community.
  • PRESS RELEASE
  • 5,645 Reads 94 Shares
Susan Boresow has experience getting franchisees on board. As chief marketing officer for Massage Envy, she understands that engaging and supporting franchisees is imperative to getting them to buy in and play an active role in the brand's overall marketing efforts.
  • Franchise Update
  • 4,702 Reads 400 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month.
  • Eddy Goldberg
  • 5,566 Reads 179 Shares
Facebook took 852 days to reach its first 10 million users. Twitter took 780. Google+ took just 16, and after a month it has grown to more than 25 million users.
  • Daniel Lieberman
  • 4,538 Reads 6 Shares
A financial legacy can provide an incomparable "leg up" to offspring--if they are adequately prepared. However, inelegant handling of the training stage can create generations of enmity, or breed unmotivated individuals with an entitlement attitude. A family business (especially if some offspring participate in day-to-day operations while others do not) presents even more complexity, particularly in the area of "fairness." Following are a few things to think about as you grapple with starting the preparation process.
  • Carol Clark
  • 4,886 Reads 45 Shares
Listening is one of the fundamental principles of social media and Web 2.0.
  • Franchise Update
  • 2,496 Reads 5 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that 57 brands with more than $11 billion in annual system-wide sales, were represented at the first annual Franchise Consumer Marketing Conference.
  • PRESS RELEASE
  • 2,736 Reads 1 Shares
Back in 1981, with the prime borrowing rate at an all-time high of 21 percent, most bank customers felt that those cameras they have in banks to photograph robbers should, in all fairness, be pointed at the "real" crooks: the lending officers. At such rates most companies found it difficult (if not impossible) to borrow money. Actually, it wasn't so hard to borrow money--it's just that no one could repay it.
  • Steve LeFever
  • 7,657 Reads 185 Shares
The Great Recession has shifted the thinking and behavior of consumers, forcing franchise brands to respond with changes of their own as they try to keep up with the new normal. Indeed, no discussion of franchise trends in 2011 and multi-unit operators' favorite brands can begin without a nod to the recent economic turmoil and its residual short and long-term effects.
  • Kerry Pipes
  • 6,761 Reads 4 Shares
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