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For a man who values family so highly, Jeff Rogers has accomplished a lot in the world of business and franchising. He's been at the top of his class in advertising, winning numerous awards; a turnaround specialist advising troubled companies (more awards); and has taken the helm at more than one struggling franchise company, where he worked his magic to transform a loser into a winner (yes, more awards, including 1997 Turnaround Entrepreneur of the Year from Inc. magazine, IBM, and Deloitte.)

Steven Rogers has set his company apart from the crowd with a winning formula on acquiring franchise systems in the residential services field. As president and chief executive officer of the Franchise Company, Rogers has amassed 9 franchise operations that provide services to more than 400,000 customers through a network of more than 2,000 franchisees employing 8,500 workers.