Brand Strategy - Franchising.com

Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

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Dope Marketing
DOPE Marketing makes direct mail simple for businesses of all sizes. With DOPE 3.0, you can send postcards, handwritten notes, and gifts with no minimum order, all while tracking leads and ROI.
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Vocelli Pizza
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Vocelli Pizza
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Revitalize your franchise's identity in 2024 by considering a brand refresh, embracing new advertising strategies, exploring leadership changes, or opting for a complete overhaul to stay relevant in the dynamic market landscape.
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3 key strategies that can help multi-unit franchisees be ready to address reputation management issues.
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Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
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8 key findings from data, technology, and market research firm’s assessment of the current consumer marketplace
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As 2022 winds down, this Gartner report looks ahead to 3 trends that will have an impact on CMOs in 2023
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Whether or not a recession does hit the U.S. economy, or when, these 7 steps to "recession-proof" your business are good advice year-round
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The Ultimate Guide to Retail in 2023," a 30-page e-book from Channable, is a timely aid for planning your retail strategy and tactics in the coming year
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How well is your franchise succeeding at communicating and demonstrating your brand’s identity to your customers?
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How Pure Barre uses its marketing programs to benefit its franchisees
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Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
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Looking to partner with a new PR agency? Here are 5 things to know!
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Are you overlooking the many opportunities available in marketing to seniors?
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Online retailers must weigh speed and cost against sustainability in the new marketplace
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Follow the "Four P's" of the sales process and watch your results improve.
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Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
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How to use local location and consumer data to market more cost-effectively with a tight budget
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