CMO Q&A - Franchising.com

CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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Neighborly has made significant marketing changes at some of its 24 service-based brands, and is working hard to support all of its nearly 3,900 franchisees worldwide during Covid-19
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Sky Zone is countering the shutdown of its parks with innovative online and virtual programs to keep kids moving and parents sane during Covid-19
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2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
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5 marketing pros on how they see vendors as business partners.
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5 marketing pros on how they manage their marketing department costs and budgets.
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CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
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