Social Media - Franchising.com

Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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Tropical Smoothie Cafe
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Study shows franchises use many channels for advertising, with Facebook and Instagram being the most popular
  • Franchise Update Media
  • 2,973 Reads 6 Shares
Numerator survey: TikTok is the fifth-most used social media platform
  • M. Scott Morris
  • 3,695 Reads 4 Shares
Diving into the AFDR report to deliver the latest insights on how franchises use social media for recruitment
  • Kevin Behan
  • 3,333 Reads 2 Shares
Podcasts deliver important information that potential franchisees can consume on the go
  • Jack Monson
  • 3,293 Reads 8 Shares
How franchises can use LinkedIn to share content and build brand awareness with target audiences   
  • Franchise Update Media
  • 3,220 Reads 2 Shares
Short videos can incorporate storytelling, testimonials, and real-life examples, all excellent vehicles for evoking emotions.
  • Jack Monson
  • 4,018 Reads 11 Shares
When it comes to online content marketing, experts are seeing a drop-off in results from the usual channels and are looking more to owned media
  • Eddy Goldberg
  • 3,756 Reads 1 Shares
When it comes to telling persuasive stories for prospective franchisees, social media platforms are effective tools for today’s franchisors
  • Colleen McMillar
  • 4,252 Reads 7 Shares
Multi-unit operators recognize social media as a powerful way to stay in touch with their customers.
  • Franchise Update Media
  • 4,595 Reads 3 Shares
What's your brand's story? How to use online, short-form storytelling to rise above the competition
  • Jack Monson
  • 3,473 Reads 20 Shares
Social media – a look back and a look forward – with a crisis management plan for when things go wrong online
  • Tim McIntyre
  • 3,717 Reads 24 Shares
Jersey Mike's Subs
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Jersey Mike's Subs
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Jersey Mike's Subs
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Six social media predictions for 2023 foresee big changes ahead
  • Eddy Goldberg
  • 4,383 Reads 4 Shares
Here’s why you should consider a digital detox in your personal and professional life
  • John DiJulius
  • 4,597 Reads 6 Shares
The power of local marketing continues to fuel profits for these franchisees
  • Sara Wykes
  • 7,365 Reads 14 Shares
We asked Doug Poppen, Chief Marketing Officer for Homefront Brands, what social media channels he’s finding most effective for attracting quality leads.
  • Franchise Update Media
  • 8,852 Reads 27 Shares
What’s on your franchise podcast list? Check out these 10 franchise-related podcasts!
  • Jack Monson
  • 5,423 Reads 52 Shares
Are you following - and adapting your social media strategy - to these 8 social media trends in 2022?
  • Eddy Goldberg
  • 5,119 Reads 9 Shares
TikTok and Meta will have a growing impact on your brand this year. Here are some practical ways to get started.
  • Jack Monson
  • 4,866 Reads 35 Shares
See what 100 B2C marketing executives said about global social advertising trends in 2022
  • Eddy Goldberg
  • 4,776 Reads 4 Shares
Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
  • Kerry Pipes
  • 4,590 Reads 4 Shares
6 ways marketers can build a personal brand to help with franchise recruitment
  • Liane Caruso
  • 6,410 Reads 19 Shares
Jersey Mike's Subs
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Jersey Mike's Subs
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Jersey Mike's Subs
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How Home Franchise Concepts adapted its social media activities at its 6 home service brands as Covid restrictions eased
  • Franchise Update Media
  • 5,902 Reads 5 Shares
4 ways Tide Cleaners is adapting its social media activities as Covid restrictions lift
  • Franchise Update Media
  • 4,570 Reads 5 Shares
How GSR Brands, franchisor or Gold Star Chili and Tom & Chee, is adapting its social media activities as Covid restrictions lift. (Hint: It’s not.)
  • Franchise Update Media
  • 4,459 Reads 4 Shares
With the importance of social media boosted by the pandemic, creating an effective, company-wide social media policy is more important than ever
  • Andrew Seid
  • 7,475 Reads 18 Shares
Organic posts for service brands - how to maximize their impact 
  • Jack Monson
  • 5,388 Reads 39 Shares
How Facebook Groups can help to unify and align your franchise system.
  • Charles Bonfiglio
  • 7,317 Reads 54 Shares
Making the most of social media influencers at Massage Heights
  • Ashley Schuetz
  • 5,812 Reads 20 Shares
How to use online-to-offline media strategies to boost your sales.
  • 6,225 Reads 7 Shares
Instagram: 7 ways restaurants can use Instagram to connect with customers and boost sales
  • Adam Guild
  • 15,251 Reads 28 Shares
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